Effective November 5, 2026. This policy explains what Blueily collects, why, who can see it and how long it is kept.
Blueily is a service of Tidy Giant Inc., a California corporation (“Blueily”, “we”, “us”). It provides a chat bubble that business owners add to their websites. It answers visitors’ questions using the content of that website. Two kinds of people interact with Blueily, and this policy covers both:
Business customers, the businesses that install Blueily on their website and pay for it.
Visitors, the people who open the chat bubble on a business customer’s website and ask a question.
1. If you chat with a bubble on a business’s website
What we collect
Your messages. What you type into the chat, and the answers you receive.
A random visitor ID. The bubble stores a random identifier in your browser’s local storage so your conversation continues if you reload the page. It is not a cookie, it contains nothing about you, and it is separate for every website.
Your IP address and browser type. We use them only to limit how many messages one connection can send and to block abuse. They are kept in rate-limit counters for up to 24 hours and are not stored with your conversation.
We do not ask you to log in, give an email address or a phone number to chat. If you choose to type personal details such as your name, number or address into the chat, for example so the business can call you back, they become part of the conversation and are handled as described below.
How we use it
To generate an answer to your question.
To let the business whose website you are on read the conversation, so they can follow up.
To keep the service working and to prevent abuse.
How answers are generated
Your messages, together with the text of the business’s website, are sent to Anthropic, the provider of the Claude AI model, which generates the reply. Anthropic processes this data on our behalf and, under its API terms, does not use it to train its models.
Who can see your conversation
The business whose website you chatted on. The business decides what it does with what you told it; its own privacy policy applies to that.
Blueily, to run and support the service.
Our service providers, listed in section 4.
We never sell conversations, never use them for advertising and never share one business’s conversations with another business.
2. If you are a business customer
What we collect
Inquiry and account details. Your name, business name, email address, phone number, website address and the message you send through our form. We also record the IP address and browser type of the device the inquiry was sent from, to filter spam.
Your website’s public pages. We read the pages of your website that any visitor can see, the same way a search engine does, and keep their text so the bubble can answer from it. We never need or ask for passwords or access to your systems.
Facts you give us. Anything you enter in the setup form or send us, such as hours, service area, a current offer, or things the bubble must never say.
Lead alerts. If you give us a mobile number for lead alerts, we text it when a visitor leaves their details. Reply STOP to any alert, or clear the number in your settings, to turn them off.
Usage. The number of conversations and messages on your website, and the cost of answering them, which is how your monthly fee is calculated.
Payment. Payments are handled by Stripe. We see your name, email address and the last four digits of your card, never the full card number.
How we use it
To set up and run the bubble on your website, to show you your conversations, to bill you, to answer your support questions and to tell you about changes to the service. We do not send marketing emails to your customers and we do not sell your information.
3. Cookies and browser storage
The chat bubble does not set cookies. It uses your browser’s local storage for the visitor ID and the current conversation, so the chat survives a page reload. Clearing your browser’s site data removes it. The Blueily website itself uses one cookie, only on the administration pages we use to run the service; our public pages set none.
4. Service providers
We use a small number of companies to run Blueily. Each one processes data only to provide its service to us.
Anthropic (United States): generates the chat answers from your messages and the website’s content.
Supabase (United States): hosts our database, where conversations, website text and customer details are stored.
Vercel (United States): hosts the Blueily website and the chat bubble’s code.
Stripe: processes customer payments.
Twilio (United States): sends text-message alerts to business owners who asked for them.
Our data is stored in the United States. If you are outside the United States, your data is transferred there when you use Blueily.
5. How long we keep it
Conversations are kept for as long as the business is a Blueily customer, so it can read them. When a business leaves, its website text, conversations and messages are deleted within 30 days.
Inquiries from the contact form are kept for 12 months, then deleted.
Rate-limit counters holding IP addresses expire within 24 hours.
Billing records are kept for as long as the law requires us to keep accounting records.
6. Your choices and rights
You can chat without giving any personal details. Nothing in the bubble requires them.
You can ask us to delete a conversation or your details by emailing info@blueily.com. Tell us which website you chatted on and roughly when, and we will find and remove it.
You can ask what we hold about you, and we will tell you.
If you are a California resident, you have the right to know what personal information we collect and how it is used, to request its deletion, and not to be discriminated against for exercising these rights. We do not sell or share personal information for advertising, so there is nothing to opt out of.
We answer every request within 30 days.
7. Security
All traffic to and from Blueily is encrypted. Access to the database is limited to the people who run the service. No method of storage is perfectly secure, so we cannot promise that a breach can never happen; if one affects you, we will tell you.
8. Children
Blueily is a tool for businesses and is not directed at children. We do not knowingly collect information from anyone under 13. If you believe a child has given us personal information, email us and we will delete it.
9. Changes to this policy
If we change this policy in a way that matters, we will update the date at the top and tell our business customers by email. Continued use of Blueily after a change means you accept the new version.
10. Contact
Blueily, a service of Tidy Giant Inc., Glendale, California. info@blueily.com